Strategy
Retail media network strategy, audit and building the advertising proposition.
Project + retainerWe implement retail media technology and run the operations on it — campaigns, AdOps and inventory sales, supporting the team or standing in for it. We deliver AI agents that extend the team and get more out of the stack once it is in place.
Talk Retail MediaThe monetization model: who buys the inventory, at what price, and on what basis it is billed. Technology and measurement: how much inventory goes unsold, how much of the booked delivery actually served, and what the campaign did to sales. Or the resources: a team to run it, and agents to absorb the repetitive work.
It is rarely all three at once. One of them is enough to stall revenue growth.
Six areas, each available on its own.
Retail media network strategy, audit and building the advertising proposition.
Project + retainerCampaign operations, AdOps and sales operations on the retailer's side.
Managed serviceWe build retail media teams and place experts: campaign managers, AdOps, data, e-commerce.
Monthly rate / FTEAI agents across campaign operations, pricing and reporting.
Implementation + licenceSelling onsite, offsite, in-store and DOOH inventory. Incremental sales attribution and ROAS.
Revenue shareTraining, the Retail Media Summit, reports and benchmarks on Retailmedia.pl.
Sponsorship + ticketsA retailer's network runs hundreds of campaigns a month. Done by hand that means a bottleneck in AdOps and a team that isn't selling.
We put AI agents where the work repeats, and leave people where the conversation with the brand happens.
Campaign setup, targeting, bids and pacing, with optimisation while the campaign runs.
Availability, packaging and demand-led pricing — within the floors the network sets.
Reporting, attribution and alerts, instead of a deck rebuilt from scratch after every campaign.
Creative across formats and specifications, versioned and checked before it runs.
Briefs, RFPs and media plans assembled from live availability, rate card and packages.
A conversational front door for the advertiser: bids, campaign status, billing and troubleshooting.
Every system below is ours — designed, built and put into production, not sketched in a deck.
That is also why we are careful with numbers: what we publish, we can stand behind.
A local advertiser buys the screen down their own street — a channel that did not exist before. We designed it and built the sales automation under it: catchment prospecting, lead scoring, quoting against live availability, creative inside approved templates.
Packages built on inventory that is genuinely available to serve, not on a sheet a week out of date. Agents read the network's system of record, assemble the offer from it, and price the uncommitted remainder against demand inside network-set floors.
A catchment described in data, so it can be handed to a partner channel instead of resting on one salesperson's knowledge. The interfaces show stores, screens by format, retail floor and the businesses around them.
A newsroom run by agents on a fixed rhythm: research, drafts, illustration and the publishing schedule. Citable sources only, with a named editor accountable for what goes out.
Whether the network is being built from scratch or scaling what already works, the starting point is the economics: inventory, operating model, sales and measurable revenue.